A couple of weeks ago I was accosted on my front step by a power company that wanted me to switch. I was called a liar and a thief by an ignorant rep who didn't know what a spreadsheet was (honestly I felt bad for her). They basically wanted to get my business by offering a fractional of a percent in savings while still offering me the same fundamental service. This is one of those areas where competition in the free market does not seem to be working.
Here's an idea for a bright young power company out there. How about offing something different. How about moving things in the direction of the smart grid by offering me a device to allow me to track my power usage or better yet allow me to control certain parts of my home electricity usage via a web accessible control panel. This would be something. This would be a reason to switch.
There it is power companies. Have a think on it.